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Rowland School of Business

Sports, Arts and Entertainment Management


Learn to Manage, Gain Experience in the Business of Sports, Arts and Entertainment

Point Park University's sports, arts and entertainment management major in Downtown Pittsburgh is among the most innovative programs in the United States. Students earn a Bachelor of Science business degree while focusing their studies in the flourishing industries of sports, arts and entertainment management.

There is a 100 percent placement rate (employment or grad school) among SAEM alumni surveyed in 2016.The SAEM program’s location in Downtown Pittsburgh puts students in the heart of the SAEM industries — making some of sports' most-admired teams, world-class arts and cultural organizations and nationally acclaimed live entertainment venues — within walking distance. This program offers the perfect setting for SAEM majors to network with professionals and land outstanding internships and careers in Pittsburgh and beyond.

Taught by practicing professionals, the SAEM major combines a solid background in business, marketing and management with the added expertise in sports, arts and entertainment management. This type of course work is not typically found in undergraduate programs. The core business courses in the SAEM degree program are designed to build expertise in functional areas that are common to the sports, arts and entertainment industries.

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Courses Offered 

Students receive a well-rounded education through Point Park University's core curriculum and the various classes offered in the SAEM major including:

  • Introductory Accounting
  • Principles of Management
  • Event Management
  • Advertising, Public Relations and Social Media
  • Facility and Venue Management
  • Business of Live Entertainment
  • Media Management
  • Legal Aspects 
  • Essential Fundraising Principles
  • Digital Marketing for SAEM
  • Sports Communication
  • Ticketing
  • Recording Industry
  • Music Artist Management

SAEM Focus Areas

Students can choose to focus their SAEM degree in the following areas:

For a comprehensive list of SAEM program requirements, view the degree requirements and Rowland School of Business course descriptions.

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