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School of Communication

Master of Arts in Communication Technology


Associate Professor Tatyana Dumova, Ph.D., works with students in a School of Communication graduate class. Photo by Chris Rolinson.
 Professor Tatyana Dumova and graduate students explore the new frontier of social technologies.

Earn Your M.A. in Communication Technology On Campus or Fully Online

The rapid evolution of digital communication technologies has dramatically impacted the essential knowledge and skills required to carve out and advance a career as a communications professional or scholar. This innovative Master of Arts program — offered on-campus or fully online — prepares students to embrace technology — and technological change — as an essential part of their professional portfolio. 

The 36-credit M.A. in Communication Technology program prepares students to excel in technology-driven communication fields, including multimedia, graphic design and digital journalism. Graduates will be well-positioned to pursue careers in the business, government and non-profit sectors that deal with new media production, e-publishing, marketing, public affairs, education and professional training. They will also be able to engage in communication technology analysis and research or seek admission to doctoral programs.

M.A. Program Structure

The M.A. in communication technology keeps communications theory, ethics and legal scholarship at its core but adds a focus on new social interaction technologies — all within the larger societal context. Students in the program may choose from two concentrations, social media or applied practices.

Social Media Concentration

Students will take career-focused courses that explore social media best practices, crisis and strategic communication, analytics, search engine optimization and social media campaigns. Through Wood Street Communications, Point Park's initiative with non-profit organizations, students will work with real-world clients to create and implement social media campaigns.

Applied Practices Concentration

Students will study the role and impact of technology in society, and take career-focused courses in visual communication technology, web publishing, global communication and social media, among others.

Course Offerings

  • Social Media Practices
  • Social Media Analytics & SEO
  • Social Media Campaigns
  • Social Media Crisis & Strategic Communication
  • Technology Mediated Communication
  • Global Communication
  • Communication, Technology & Culture
  • Visual Communication Technology
  • Web Publishing and Editing
  • Professional Video Techniques
  • Digital Photo Editing

For a comprehensive list of program requirements, see the degree requirements and course descriptions.